Carousels are powerful and underutilised across social media, they are a great way to increase the exposure of your content and deepen engagement through a showcase of content in one post.
Carousels can include both images and video’s with up to 10 files together, with a goal to avoid filling your feed with individual posts and showcasing the atmosphere of an occasion by telling a story with your images.
Carousels also hold people on your post for longer, increasing engagement and the opportunity to get more comments and reactions.
Content can include a series of images to share an event or special occasion, they could be text-based with educational information, ending with a call to action to contact you or book a call.
It is important to ensure each image is created in your branding, making them consistent with the rest of your content. Once you have your idea, get creating.
Canva is a great way to build them and preview what they will look like all together and utilise templates within the platform.
Good luck!