Compartmentalisation of notifications and messages coming from social media is a helpful skill for anyone managing one or more pages. With social media being a fast-paced environment, as soon as you’re operating multiple pages, the notifications double and triple.
Mastering this skill becomes important to ensure each clients needs are met, and so that you can be responsive and accurate without overlapping or getting confused with the variety of content.
What this means is you will have a more organised workflow and develop systems to deliver the best service you can.
There are a couple of ways to compartmentalise your workload effectively. Here are some that work for me:
Establish specific times to work through notifications.
You don’t have to constantly check notifications, so allocating specific times in the day to check clients’ accounts can reduce the feeling of being overwhelmed.
If you have a special event or promotion running, you might choose to be more aware of them in that time to drive up engagement, but you need to give yourself space and distance to focus where you are needed.
Take advantage of scheduling posts.
There are many tools that allow you to schedule posts and manage notifications in a central location. The main and free platform is Meta for both Facebook and Instagram. Taking advantage of this free tool can save you a lot of time and keep you organised with individual client notifications. You are also able to respond within that platform.
Arrange notifications in order of priority
Not all notifications require immediate attention, so learning to distinguish between what requires an immediate response and what can wait is a valuable skill. If you know you have allocated time to attend to a message, let it wait for that time. If it is important, reply immediately. But try to keep it within your regular hours wherever possible. This way you train people to know when you are available and when you are not.
Allocate downtime for yourself.
Allow yourself to have time when you do not have notifications turned on, and you do not check them. This will increase your productivity, and its good for your mental health.
Create an environment that facilitates a work-life balance.
It is important to allow yourself to detach from work, so if that means turning notifications off or your whole phone, do what you need to allow yourself to relax and have fun.
Ultimately, this is incredibly important so that you can do the best work you are capable of, which feeds into your mental health and sense of success.
Let me know if you have any tips or tricks, or if any of the above worked for you!