Organic social media involves activity on platforms like Facebook and Instagram that are posted without any payment to target your audience.
It can include stories, text-based updates, reviews, photos, and videos relevant to your online audience. Organic social media helps create brand awareness and build a community of followers of your accounts for your content.
The greatest benefit of organic social media is that it is free to use, so getting started with a low budget means this opens opportunities for marketing that you may not have otherwise had. Utilising free access to the platforms gives you access to your audience and the ability to solve their problems and gain their trust in your business.
Organic social media should be one key content pillar and foundation of any digital marketing strategy as one of the first connection points to your customers. It is here that you can create the personality and voice of your brand and establish relationships by being informative, entertaining, inspiring, and engaging.
When analysing the metrics of your social media, there are two key elements to look at which are your reach and impressions. Reach is the total number of unique people who see your content, and impressions are the number of times your content is displayed on someone’s screen. Impressions are often higher as the same content can be seen multiple times by the same person.
There are some simple ways to increase your engagement with your organic social media plan. They include positing regularly and consistently, using high-quality images and videos, using hashtags, responding to all comments and messages, running giveaways and contests for your followers, collaborating with others, tracking your content performance and adjusting accordingly.
An organic content reach is essential when building your social media marketing plan, and if you need help, reach out to me at courtney@kismetva.com.au